The word ‘No!' is the most over-used term in dog training - and yet surprisingly it has the least meaning to a dog. I often encounter clients who self righteously assure me that their dog ‘knows' what ‘No!' means. Often I reply that if he really does ‘understand' the word ‘No!' then why must they:

a) Repeat it constantly
b) Use an increasingly angry tone each time
c) Often accompany it with physical punishment
d) Do something else to stop the dog (i.e. pull him off Aunty Mavis, take the
e) shoes off him etc)

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